November '19

Issue link: https://nbm.uberflip.com/i/1178716

Contents of this Issue


Page 76 of 139

rv-pro.com November 2019 • RV PRO • 71 plenty of opportunity in this industry. We're looking for people with those apti- tudes because it's becoming a dying breed. Not everyone wants a desk job – we just have to get the word out that there are careers in those fields." Staff members from various depart- ments attend the RVDA's RV Dealers Convention/Expo every year. "We take a large number of employees – it's great training for everyone," Blake says, adding that, in the past three years, Broadmoor RV has received the Top 50 Dealer Award at the event. Typically, one or two employees from each department will make the trip in order to gather as much information as possible, then return and share what they learned with their staffs. Every Friday features a managers' meeting, where each manager is held accountable with one another to ensure that training is being taught and executed. "I mandate that they take notes at the convention so the others can learn," Blake says. "It works well for us and we get the most out of our investment." Broadmoor RV's focus on providing top-notch service also extends to its 23,000-square-foot retail store. The operation features max/min stocking in partnership with NTP-STAG, resulting in maximized space and part availability in its $640,000 parts and accessories inventory. "NTP keeps a very close eye on what comes in and what goes out," Hughes says. "We never have an empty peg – the system works very well. "They also assist with store floor plan- ning and layout all of the time. They'll come in and do a complete floor set for us," she adds. "And they just installed slat- wall displays in our delivery bays to show customers items like starter kits as they do their walk-throughs. NTP gave us the manpower to do that – and it looks great." Culture Built on Family & Community All employees are part of the Broad- moor RV culture of family and com- munity, which includes monthly com- pany breakfasts where departments take turns cooking for everyone, and team-building exercises. All employees receive health benefits, vacation and a 401K savings plan. "We have very generous owners," Blake says simply. Broadmoor RV also has had a strong partnership with the Special Olympics in the Tri-Cities area, making sure the dealership helps meet the group's needs and sponsoring an annual torch run. This year, the dealership has made a larger commitment. "We discovered that Special Olympic athletes have had to travel to the Seattle area to participate in the spring and fall games, so we reached out to see what it would take to bring the games to our area," Hughes says. "And now, it's going to happen in November. It's a huge deal for the athletes and their families because of travel costs and some participants do better in their own environment, as well as the family and friends, who couldn't typically travel to the other side of the state, can now attend to cheer them on." The torch relay, a polar plunge, a kickball tournament, a golf tournament and other events have raised in excess of $100,000 for the Special Olympics this year alone. T h e ow n e r s a l s o e s t a b l i s h e d a n endowed scholarship to keep children in school, and Broadmoor RV is the official sponsor of RVs for the Tri-Cities annual hosting of hydroplane circuit races. And there are more, including partnerships and donations with basketball tourna- ments and rodeos. " T h o s e a r e j u s t t h e b i g o n e s , " Hughes says, "there's a whole bunch of smaller ones." The dealership also supports employee families and their interests, such as helping Little League teams with donations. "We want the community to under- stand that, without them, we wouldn't be here," Hughes says. "It's a great envi- ronment to come to work to."

Articles in this issue

Links on this page

view archives of RV PRO - November '19