THE SHOP

December '19

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6 THE SHOP DECEMBER 2019 D o you want more local customers to find your business quickly online? The best first step is to enhance your local SEO performance. First off, let's look at what SEO (search engine optimization) actually is. SEO tech- niques are used to increase the amount of traffic to your website by reaching a high rank on the results page of search engines like Google. When someone searches on Google for your service or product, you want to appear in the top five results on the first page. (Just think about the last time you scrolled through to the 12th page of Google results and went with a company you found there—we're going to go out on a limb here and say you've never done that!) There are many different types of SEO techniques, including improvements to your website and getting your site men- tioned (and linked to) from well-respected websites in your niche. Good local SEO is essential for modern automotive performance, restyling and restoration shops. Unlike standard SEO, which focuses on rankings for search results across the country, local SEO makes appearing in search engine results in your specific location a priority. When implemented correctly, local SEO can help you see a serious increase in local customers. By taking a look at the following local SEO tips and tricks, you can get your business ranking higher on Google and get more local customers through your door. 'GOOGLE MY BUSINESS' To get started on Google My Business, you'll need to claim your business listing. Search for your business on Google, and HOW TO GAIN MORE LOCAL CUSTOMERS Ways to improve your SEO performance so more people can find you. By Barry Alt Do you want more local custom- ers to find your business quickly online? The best first step is to enhance your local SEO perfor- mance. SEO techniques are used to increase the amount of traffic to your website by reaching a high rank on the results page of search engines like Google.

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