December '19

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rv-pro.com December 2019 • RV PRO • 25 that support," he says. "It's important to have collaboration with OEMs on the engineer and design so we can help them build the best products possible. "And that's the beauty behind the (con- cept RV) – we showed how the system can work inside the RV. We can show people what can be done because we've already done it," he adds. Meanwhile, Furrion also offers assis- tance at the dealer level as well, with point-of-purchase displays and other retail assistance to raise awareness with customers in terms of what's possible in terms of off-grid camping. "The dealers have been very respon- sive to these programs that we have put in place," he says, adding that Furrion recently hired more team members to assist with dealer networking and mer- chandising efforts. "The end goal is to provide the end customer with all of the options they need to use the RV in the way they want to use it." Innovation is Ongoing In one respect, the debut of the off-grid fifth wheel concept vehicle represents a mile- stone event for Furrion. At the same time, Fidler notes that Fur- rion got its start back in 2007 developing a variety of power products for the RV and marine markets, so it has a long track record in producing products that were suited to off-grid RVing. "We started off as an energy company. So, our expertise was in energy delivery, power management and solar energy," he says. "That was even before we progressed into all of the appliances and electronics that were installed into an RV or a boat. So, that really built the foundation of who we are as a company and how we define what luxury mobility really means. "We've been releasing products over time, but this (the concept fifth wheel) rep- resents a complete energy system," Fidler adds. "It's taken us some time to pioneer and engineer it for the special markets that we're in. And again, it's not just the energy system, it's developing the products inside the RV that are efficient enough to be taken off-grid, like the refrigerator, the TV, and other appliances." And don't look for Furrion to rest on its laurels with the debut of the off-grid concept fifth wheel. "We have a vision of where we want to be. Right now we're still looking 10 to 20 years ahead of us from where we are today. And we're asking ourselves: What is the future going to look like and how can we make our products even more energy efficient and add bigger capacity? And possibly to the point where, maybe one day, you don't even have to plug into the park's energy system." from page 23

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