December '19

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28 • RV PRO • December 2019 rv-pro.com O R I G I N A L E Q U I P M E N T aviation interiors, uses comprised of gap hiders, head- liners, accents and window trims, where lightweight, high-performance, design-forward fabrics made sense. Today, while that's still a big use in these applications, it has extended to seating. "Where and how our fabrics are used varies from market to market," says Swan. "In some cases, we're competing with other coated fabrics. In other instances, it could be leather and fabric. "One of the big benefits of Ultrafabrics collections, for example, is that they don't get too hot or cold, making them more attractive than leather for seating. The unique construction of their fabrics means that they very quickly adjust to the occupants' body temperature." "One of our early tag lines was, 'Feeling is believing,'" says Bernstein. "That really helped us compete against leather, but over time, we've become an industry accepted standard as a superior alternative to leather and textiles." Unparalleled Softness The real difference with Ultrafabrics is construction. Coated fabrics – rather than those woven from natural RV makers value Ultrafabrics' leather-like fabrics because they are created to be soft to the touch, yet durable and easy to care for. Pictured above is a 2020 Newmar Essex equipped with Ultrafabrics' material. Ultrafabrics President Danielle Boecker (left) and CEO Clay Rosenberg review fabric color options in the company's product development department in Ultrafabrics' Tarrytown, N.Y., offices. Boecker and Rosenberg founded the company 20 years ago. PHOTO COURTESY OF MICHAEL GRIMM

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