December '19

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30 • RV PRO • December 2019 rv-pro.com O R I G I N A L E Q U I P M E N T "Our customers are looking for us to make a greener product," says Swan. "As a petroleum-based product, we want to be as green as we can be, and we've been working three or four years on how to replace some of the resins in our mix with plant-based ones." The early response has been good, Swan adds, but then the company and its Japan-based R&D staff are used to creating new and exciting materials. "We see this as our commitment to leadership", says Bernstein. Today, Ultrafabrics offers a choice of three other brands beyond Ultraleather: Brisa, Ultratech and Uf2. Bernstein calls them brands and, "under them are collections, and the biggest difference between the collections is their texture, not just colors." He adds that each has different applications, but much of the difference is in appearance. "For instance, the Ultratech brand has several collec- tions that are currently being well-received in the RV mar- ketplace," he says. "The reason for that is that they don't look like traditional leather; they look more textile-like but offer the durability and ease-of-care benefits associated with polyurethane fabrics." Price does not necessarily define the difference between the brands, Bernstein explains, because Ultraleather, Brisa and Ultratech are all created at DKK's mills in Japan and are considered premium products. The exception is Ultrafabrics' Uf2 branded collections, which are produced by supplier/part- ners to Ultrafabrics' specifications specifically for applications requiring cost-effective solutions. "When our people sit down with an RV designer, that designer is going to articulate a vision of what they're looking for in the interior," says Bernstein. "They're all educated on materials, but what we're going to discuss is what they believe best captures their vision that will meet their styling aesthetic Canadian Class B motorhome manufacturer Triple E RV touts the fact that Ultraleather is used on all seating surfaces in its stylish 2019 Serenity model (pictured). At right: Ultrafabrics Marketing Director A.R. Swan

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