December '19

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32 • RV PRO • December 2019 rv-pro.com O R I G I N A L E Q U I P M E N T and haptic, which is a way to convey comfort through phys- ical contact." In fact, aesthetics are the main driver when designers select a fabric or fabrics. It's only then that some of the company's other added value attributes may come into play, such as the ability of some collections to offer breathable, antimicrobial, or ink-and-stain resistance benefits. "The expectation is the materials are going to be soft, durable and easy to take care of; those are the ground rules for Ultrafabrics," says Bernstein. "However, small children are an example. If the unit is geared toward families, we would likely recommend ink-and-stain resistance as a performance attribute they may want to consider." Growing Reach Although Ultrafabrics' involvement with the industry may start with the RV designers, its reach extends well beyond that. The company – from necessity – works actively with suppliers and even aftermarket distributors. There are some RV manufacturers that build their own furniture, but there are many suppliers that provide those items," says Bernstein. "We work closely with all of them. We help them manage their supply chain and assist if they have technical questions regarding applications or workability. We have a whole group here that can provide guidance." With offices and warehouses in the U.S. and Japan, as well as a showroom in London, and customers across Europe, Asia, Australia and New Zealand, Ultrafabrics has a broader perspective on the worldwide market than some other com- panies, and it's that that's driving the company toward its efforts in sustainability. "We hear a lot of talk about sustainability," says Bernstein. "Globally, we're all more environmentally conscious than we've ever been, and there are many projects in markets we're dealing in that have an expectation that Ultrafabrics is building a product that's sustainable and as a company, behaving in a sustainable manner." Adds Swan, "With the Volar Bio bio-based collection, we've had interest virtually across the board in all the mar- kets we serve, even if the product may not be suitable for their application, they want to know what we're doing and where we're heading." Airstream touts the many benefits of Ultraleather seating used in its Interstate motorhome. The RV maker says Ultraleather is "incredibly supple and soft, yet durable and long-lasting with special strengthening components. It resists temperature change and will never crack from cold weather. And it's easy to clean, pet-friendly, and won't scratch or stain, so your furniture looks as beautiful on Day One as it does long down the road."

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