December '19

Issue link: https://nbm.uberflip.com/i/1184550

Contents of this Issue


Page 37 of 87

34 • RV PRO • December 2019 rv-pro.com D E A L E R S M ike Rone is quick to say that Sonny's RVs in central Wyoming has a unique market that's resistant to current market fluctuations, even as industry-wide wholesale RV shipments slip and unit sales level off. Why? "Wyoming is a different animal," says Rone, who is the general manager of Sonny's RV in Evansville, Wyo., a small community of about 3,000 that neighbors the state's second-largest city, Casper, with a population of about 58,000. "A lot of our business is associated with our natural resources: oil, wind turbines, natural gas and coal." Many of the workers employed in those industries arrive from out of state and live in their RVs for five to six months at a time. "They can make a lot of money in their jobs," Rone says, "and they often want to upgrade and buy new product. Our market has revolving growth with a rotation of people, because the industries' customer base moves on after a few months, and the companies will bring in new workers, who become our new customers. I have to say, it's a unique market." Sonny's RVs had its second-best year in 2018, and 2019 is tracking to eclipse those sales numbers, so Rone has ordered more units than last year. While that customer base carries the lion's share of business, the dealership's rel- atively close proximity to Yellowstone National Park allows for a healthy nugget of Sonny's RVs capitalizes on the transient workforce serving Wyoming's energy industry, plus travelers passing through the state on their way to and from Yellowstone National Park, to grow the business. By Rob Merwin The Wayfarer's Dealership

Articles in this issue

Links on this page

view archives of RV PRO - December '19