December '19

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36 • RV PRO • December 2019 rv-pro.com D E A L E R S profit in sales of parts and service, as well as an RV rental fleet business for RVers who fly into Casper to explore the park and Montana. Catering to those customers are the dealership's employees, who are trained to greet customers and assist as needed regardless of what department they work in, something that Rone's father, Sonny, instituted early on. "It was driven by my dad's business philosophy foundation – to be there for the customer. It's one of several standards that have become incorporated into our culture to succeed," Rone says. "Being a small, family-owned company, we have to set ourselves apart from big retail stores," he explains. "Customers feel comfortable when they come in, and that's our main- stay to growing the business." Since Sonny Rone opened his deal- ership in 1999 on a 2-acre site with six to 10 units, the dealership has expanded to 15 acres, of which 12 are paved. In that time, the dealership has grown from four employees to 25. The dealership also features a 15,000-square-foot indoor showroom with floor-to-ceiling windows where up to 17 RVs are on display and showcases an inventory that's in the regions' top-three in size, according to Rone. The dealership's annual sales average about $15 million, coming from sales of new and used inventory. The deal- ership typically showcases between 100 and 220 RVs on its sales lot, depending upon the season. The dealership retails some motorhomes, but primarily retails new towables. "We've been with Grand Design since they started," Rone says. "My dad had a good relationship with the Fenech brothers (founding partners with company Sonny's RVs features a 15,000-square-foot indoor showroom with floor-to-ceiling windows where up to 17 RVs are on display. The dealership finds great value in being part of the Route 66 Network of dealers to better serve its customers and to compete with bigger dealership groups such as Camping World.

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