December '19

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38 • RV PRO • December 2019 rv-pro.com D E A L E R S Route 66 RV Network To help stand behind the dealership's product, Sonny's RVs in 2009 joined the Route 66 RV Network of 150 deal- erships, which is dedicated to providing service and repair to their combined customer bases of RV club members throughout the country. And the deal- ership hasn't looked back. "There's good value in becoming a member dealer and it helps to compete with 'Camping Worlds' of the industry," says Rone, who adds that members strive to have each others' customers in and out of service and repair within 48 hours. "We have a good group of dealers who stick together and it also sells some units." Route 66 also affords dealer members opportunities to meet and discuss best business practices, operations, bounce ideas around and help one another in a non-competitive environment. "It helps to build relationships," Rone says. "And I agree with Rob Merrill, one of our founding partners, who says, 'Route 66 is basically a 20 Group on steroids.'" Rone attended the Route 66 RV Net- work's recent annual meeting in Florida, where discussions revolved around new dealers expanding into Canada, recently launched dealer programs, and how new products can increase profitability. "We address a lot of F&I programs with new ideas and insights, such as get- ting customers funded who have poor credit scores by thinking outside of the box and getting them approved," he says. Rone says Route 66 also provides RV club members with extended warrantees, GAP coverage, paint/ fabric protection, and a roadside assistance program, among several other benefits that can be upsold. Capitalizing on Niche Service, Fleets Meeting service and repair turn- around times as part of the Route 66 RV Network and his own customer base can be challenging, Rone says, but with a trained six-man technician crew, Sonny's RVs rarely misses its mark by prioritizing its six indoor RV bays and workloads. Much of the service is customer-pay compared to warranty (10 percent) with annual revenues of $650,000. As manufacturers have stepped up and slowed down manufacturing to focus more on quality, Sonny's RVs has intensified focus on preventative maintenance with detailed menu plans, The sales team for Sonny's RV is comprised of (left to right): Dan Candelaria, Ted Miskimins, Mike Rone, Chris Stanek and Scott Anderson.

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