December '19

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48 • RV PRO • December 2019 rv-pro.com LAS VEGAS – Distributor shows don't typically get started until early December and get in full swing in January, but don't tell that to the large number of dealers and suppliers who turned out in mid-Oc- tober for Land 'N' Sea's second annual combined RV and marine show at the South Point Hotel, Casino & Spa. Land 'N' Sea President Michael F. Conners said RV dealer attendance this year was up about 15 percent, while overall attendance (including marine dealers) was up about 10 percent, although he did not reveal specific attendee numbers. Nearly 300 vendors had booths at the show, rep- resenting an increase of about 13 percent, he added. Conners said vendors took pre-show orders from dealers on goods that they knew they would need for the next season. That freed them up to spend more time looking at new products. "We used to do three- or four-day shows, but then we started to think, 'Doesn't it make more sense to do pre- show orders two or three weeks before the show?'" he said. "Many of our dealers know what they need, and this allows them more time in the booth to spend with the vendors." In addition to seeing new product and displays, the dealers can hear about new deals and spiffs that the suppliers are offering as special show deals. "What the vendors have found over the years is (spiffs) actually drive behavior," Conners said. "It's cash directly back to them on the spot. We work with the vendor on progressive pricing and then they work on the cash spiff. For them, they're going to see the advantage because they see the orders up front and it helps Land 'N' Sea Show The second combined RV and marine show brought a larger crowd and more crossover opportunities for Land 'N' Sea and its customers. By Travis O. Pryor Land 'N' Sea President Michael F. Conners and Director of Marketing Aimee Vera were upbeat as the show wound down on its final day. RV dealer attendance increased by about 15 percent over last year. Smoot h Sailing for A F T E R M A R K E T

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