December '19

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rv-pro.com December 2019 • RV PRO • 49 Representatives from Ful Tyme RV help a dealer with an order. them by the end of the show season to understand exactly what the market should look like next year." Building the Attraction To give the suppliers incentive to make their booths more visually appealing, Conners said Land 'N' Sea also offered bonuses as part of a "best booth" competition. Brunswick, the parent company of Land 'N' Sea and marine distributor Kellogg, holds four distributor shows throughout the year, including one in Canada. The Kellogg show in Con- necticut is the largest show of the group, but the Las Vegas event combines RV and marine together. RV dealers in attendance mostly said Land 'N' Sea is their secondary distrib- utor, but that they were getting some ideas from the presence of marine ven- dors for potential crossover products that they hadn't thought about before. Part of the reason for the growth in RV dealer attendance is that Brunswick has only been actively entering the RV market since it bought Bell Recreational Products Group in 2014. The Land 'N' Mike Crites (left) of Dometic helps dealer Joe Rector during the first day of the Land 'N' Sea show.

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