Sign & Digital Graphics

December '19

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S I G N & D I G I T A L G R A P H I C S • December 2019 • 15 Sign Projects Has your shop recently finished an outstanding sign or wrap job? We know you're proud of your best work and we want to help you show it off. You can share your work with Sign & Digital Graphics readers and be seen in the pages of our magazine. Simply fill out the forms for Signage Submissions or Wraps Submissions on our website, upload your photos and we'll take care of the rest. Visit http://sdgmag.com/sign-project-submission to submit a sign project. Admirable Work C O U R T E S Y O F S I G N E F F E C T Z , I N C . Adam Brown, the Milwaukee Admirals marketing staff and team owner Harris Turer, brainstormed on ways to build the hockey team's brand among its fan base. Harris Turer wanted to engage with fans and reinforce the team's brand. He decided they needed to design and build a giant goalie mask that not only embodied the team's current brand and color scheme, but also paid homage to Milwaukee and to previous aspects of the Admirals brand, such as past logos. Production design started with 3D CAD modeling. A CAD model was developed to match a Bauer Goalie Mask and then sliced in a strategic fashion to develop cross section profiles to be machined on our Gerber Saber 408 router table. The initial step in the fabrication was to create the ½˝ plywood substructure. The plywood was machined in-house and then stapled / screwed together to create a skeleton base structure. The skeleton was then wrapped in polyethylene plastic sheeting, attached to the wood skeleton frame using a staple gun. The polyethylene sheeting material was selected because it serves well in releasing casting resins and foam once cured and is used in many different casting processes. Once wrapped, it was time for Adam to flip the piece over and pour fill it with the expanding urethane foam. This could have also been done in a spray-on fashion, but would require an entire additional line of tooling to execute. According to Adam, "I wanted to add some strength to the piece without adding weight. It was important to me to not totally rely solely on the fiberglass shell for its structural strength. We would have had to add far more fiberglass and this would make the helmet heavy, fast." SDG

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