Sign & Digital Graphics

December '19

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Page 28 of 72

24 • December 2019 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL created for use indoors follows a com- pletely different rule book, with its own unique materials DNA that can be dis- cussed in another article. How do you know which lettering option to offer? The client's expectations must be groomed so that they understand the differences, advantages and the disad- vantages of each so that the best option for them can be chosen. Ask yourself, are you an order taker or a solution pro- vider? There are so many things to con- sider before you open your mouth and say, "Oh yeah, we can do that." Knowing the ins and outs of each of your letter- ing options is critical. Knowing when certain types of letters can be or can't be used is the first step to avoiding costly do-overs. Just because your customer says they want X, Y or Z doesn't mean you should agree. The customer is not the sign expert; that's supposed to be your job! Fire – Hot – Bad Not understanding the very basics of UL and NEC 600 electrical code require- ments for channel letters can get you into the tall weeds quickly. I was once asked by a sign company to join in on a phone call with an architect who was sold a set of channel let- ters by a well-meaning but uninformed salesperson. I had to break the news that the channel letters required an unsightly raceway or daisy-chained conduit or they could not be installed where they wanted them to go. U L standards state that all connections must be accessible and you need space behind the wall, or a raceway in most cases. Without the basic core of understanding of what UL is trying to prevent, the Dark letters, hot sun and the wrong glue. Too long of a text line. Educate yourself on UL and NEC 600 electrical code requirements.

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