Sign & Digital Graphics

December '19

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50 • December 2019 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS from short-term promotions to office and home decor," he notes. "Additional growth is also being seen in products that are very easy to apply and can be installed by the end user. This has removed the additional high cost and requirement of professional installation teams. This means that graphics can be more seasonal or can be specifically designed for short promotions and cam- paigns," he adds. Points to Consider Holdom points out that the major key for selecting the best product is to clearly understand the following: • The application: where the graphic is being used, surface, window/wall floor or indoors/outdoors; • How long the product is required to be on display: short, medium or long term; • What are you printing the material with: Latex, UV, Eco Solvent or other; • Who will be installing the product: professional installation team or the end user; • Budget: What the client is prepared or willing to pay. "Once you have understood all of the above then you can start to decide the product you can use. If using vinyl, there are three types: monomeric, polymeric and cast. This is the type of PVC 'polyvi- nyl chloride' you are going to use." He says that the easiest way to under- stand the difference among all of the products is by comparing the PVC to baking a cake or cookies. "The three types of PVC have very similar ingredi- ents in their builds—its just the quality and process of how it's made, which is different." Types of Vinyl Holdom points out that monomeric is one of the cheapest forms of PVC around. "It has the lowest cost of ingredients and it's stretched or rolled out to make it thin—a bit like using a rolling pin to roll out cookie dough—the rolling out pro- cess is called 'calendaring'. This process rolls out the PVC to make it very thin so The ceiling graphic at Arlington Elementary/Middle School adds a "wow factor" to the library. The graphic is printed on 3M Controltac Print Film 40C and protected with 3M Scotchcal Gloss Overlaminate 8508. Image courtesy of 3M and Signs by Tomorrow. This wall mural features ORAJET 3691 with ORAGUARD 210. "This was a trial application with Sherwin Williams ProMar 200 EggShell ZERO VOC Interior Latex Paint. This is one of the highest-selling contractor-grade paints used widely throughout museums, office build- ings, schools, hospitals, etc. So we wanted to confirm that our ORAJET 3691 Solvent-Based Removable adhesive would be compatible with this popular paint," says ORAFOL's Josh Culverhouse. Image courtesy of ORAFOL.

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