Sign & Digital Graphics

December '19

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52 • December 2019 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS for these more complex applications. For example, ORAJET 3954 Brick and Stone wrap film paired with ORAGUARD 290 by ORAFOL will provide installers with user-friendly conformability and approxi- mately 4 to 6 years in outdoor durability, depending on geographic location." Culverhouse says the key to select- ing the right product for the application requires several considerations. "First, walking the client through a thorough discovery process to ensure you really flesh out all the details and requirements for the job is critical. Different customers are going to have different budgets and durability requirements, so it's important to have multiple products in mind and qualified depending on these require- ments." He explains that it is important to study technical data sheets and product literature. "That way users can see what is the material able to handle in terms of application, durability, etc." He adds that having a relationship with several manufacturers' product technical support specialists also helps. "It's never a bad idea to collaborate with a manufacturer representative to vali- date material selection ahead of time. At ORAFOL, we use industry-experienced product support specialists who can assist general signage and graphics companies, vehicle wrap companies, etc., with easy to understand suggestions surrounding product and application suggestions." Culverhouse says many of their end users are doing exciting things with their vinyl products; one in particular is SignsPlus in Jacksonville, Florida, which recently completed a project at TIAA Bank Field, home of the Jacksonville Jaguars. "We have had a close working rela- tionship with ORAFOL for over 15 years," says Jason Faris, owner at SignsPlus. "We carry all of their digital print materials and have a deep knowledge of the entire product line. This allows us to utilize the best material for each job, based on our clients' needs and expectations," he adds. The T I A A Bank Field client was Champion Brands, distributor of White Claw Hard Seltzer in North Florida. The three-sided concrete bar was created for the Jacksonville Jaguars' 2019 NFL sea- son. Faris says the vinyl used was Vinyl 3954 from ORAJET. "The overlaminate used was 290 Gloss for the three cans of White Claw, for extra pop and realism. 290 matte was utilized for all other areas, since it was mostly a distressed wood background," Faris concludes. From Vehicles to Branding Adrian Cook, marketing manager for Digital Print Films and Overlaminates, 3M Commercial Solutions, St Paul, Minnesota, notes that vehicles and sig- nage have been primary applications for vinyl for many years but more recently, vinyl is becoming more popular in branding and promotional messaging on windows, walls, and floors. "While apply- ing vinyl to windows, walls, and floors is not new, these applications are grow- ing as brand owners seek to make use of available surfaces to create a branded environment." Cooks says. "We are seeing this trend in verti- cal markets such as commercial offices, hotels, restaurants, and retail stores. In some cases, the same vinyl products that are used for vehicle graphics can be used in other applications, but there are instances where a different product should be used. For example, with an outdoor sidewalk graphic, you want a film that will adhere to porous concrete and an overlaminate that provides anti- slip properties." Cook adds another trend is graphic shops trying to differentiate themselves from their competition by using vinyl to create unique looks for their customers. "One option is protecting the graphic with new types of overlaminates that bring unique effects and textured fin- ishes to a project, such as 3 M Décor Overlaminates 8600 Series and 3M Wrap Overlaminate 8900 Series. Additionally, shops that have printers with white ink capabilities can produce unique window graphics. For example, by using an opti- cally clear window film, shops can print color-white-color to create two-sided window graphics to make use of both the interior and exterior view." Cook points out that it is imperative to understand the substrate to which the vinyl will be applied. He says that dif-

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