Sign & Digital Graphics

December '19

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2 • December 2019 • S I G N & D I G I T A L G R A P H I C S ©2019 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. Page 16 D E C E M B E R 2 0 1 9 - V O L U M E 3 4 , N O . 3 Contents 6 Vital Signs Gift-giving season By Matt Dixon 8 In the Trenches Christmas Easter egg By Rick Williams 64 Chat with Matt An interview with Craig Mertens By Matt Dixon RUNNING THE BUSINESS Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 12 Make it Your Business How NOT to run your business By Vince DiCecco ARCHITECTURAL, ENVIRONMENTAL AND DISPLAY Covering dimensional lettering, routing, sandblasting, engrav- ing and fabrication for architectural signage, wayfinding, ADA, temporary signage systems for P.O.P, retail, display, banners, trade shows and more. 16 Connecting the Dots Manufacturing methods for Braille signs By Shelley Widhalm 22 Making the Most Out of Lettering Opportunities Be the expert your client needs By Matt Charboneau ELECTRIC SIGNAGE Covering advances in illuminated signage, including electronic displays, message centers, channel letters and more. 28 Modern Light Fixers Continuing maintenance for LED sign systems By Ryan Fugler Page 22 ON THE COVER: A.B.S. Sign Co. of Wildwood, New Jersey, won Principal LED's Freedom to Innovate photo contest this year with this project using Principal LED Street Fighter Middleweight LEDs.

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