Sign & Digital Graphics

December '19

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S I G N & D I G I T A L G R A P H I C S • December 2019 • 59 " Once the skilled artisan gets past the mindset of limiting creation to traditional, old- school tools and processes, a world of possibilities opens up to apply your brand of creativity to." –Brother Zank, Custom Craftsman Signs Isabelle Marelley, marketing director for the Israeli manufac- turer Massivit 3D, says her company's printers set the standard for gigantic output, with the ability to render hollow objects as large as 57 inches wide, 70 inches tall and 44 inches deep. Using a proprietary, UV-cured photopolymer plastic, the equipment's printing area is big enough render two side-by-side, full-sized human figures, with the capacity to print as much as 14 inches of image in one hour. Imagine a real-life version of the teleportation transporter from TV's "Star Trek," and you get the idea. With 3D printer unit costs of between $250,000 and $350,000 apiece, Marelley says Massivit 3D has established a network of approximately 40 North American vendors who own the com- pany's 1500 and 1800 series printers, allowing them to work with smaller sign makers, advertising companies and creative houses. "We know how to collaborate with other companies, and the value it brings is tremendous. Brands of all sizes all want stopping power, and as soon as clients find out that you have (or have access to) a 3 D printer, they all get more business," she says—a lesson that can apply to those using both basic and super-sized printers. Fashion brand Armani, for instance, used the technology to make innovative 3D images for billboards, while Louis Vuitton was able to manufacture an entire pop-up fashion store using one print service provider shop's Massivit output—with less than a three-week planning process, and mere hours for out- put. Others, such as Major League Baseball's stores, have used the printers to create full-sized images of athletes; others have crafted full-sized monsters or superhero figures with integrated robotic eyes. As Zank explains, 3 D printing at any scale is a tangible step into the future for printers, and he encourages everyone to explore its possibilities. "Get in front of it or get behind it—you will be a part of it," he says. SDG Photos courtesy of Custom Craftsman Signs. For a good look inside what goes on in the 3D printing process, visit http://sdgmag.ly/yk8m4.

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