December '19

For the Business of Apparel Decorating

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8 P R I N T W E A R D E C E M B E R 2 0 1 9 8 P R I N T W E A R D E C E M B E R 2 0 1 9 BUSINESS WATCH Nazdar (Shawnee, Kan.) announces the appointment of Martin Burns to business development manager for OEM inks. Burns returns to the company after a short stint with anoth- er industry manufacturer. In his new role, Burns is responsible for the development of new OEM business and the manage- ment of existing business in key segments. "We are excited to have Martin rejoin our team and look for- ward to his continued positive contributions to Nazdar," says James MacDonald, vice president of marketing at Nazdar. Burns comes to the position with 16 prior years of experience at the company. Burns previously served as digital market sector manager for the organization's EMEA and APAC regions, where he was responsible for the global management of wide and super-wide solvent and aqueous products. Burns also assisted the coordination of product management for wide and super-wide UV technology. Printwear (Broomfield, Colo.), welcomes its newest media con- sultant Ryan Applebaum. In his role, Applebaum serves the brand's West Coast territory, working with new and existing clients on digital and print initiatives. Before joining the Printwear team, he served as the advertising production coordinator for sister- magazine Awards & Engraving for nearly two years. "I am very excited to be joining the team! Fortunately, I am start- ing with existing relationships within the team. Now, I am looking forward to building those relationships with our clients!" says Applebaum. The magazine's publisher, Stacy Marshall, expresses her excitement of Apple- baum's hire stating, "We're thrilled to welcome Ryan to the Printwear team! He comes to us with a strong knowledge of the industries we serve, along with an upbeat, pro- active approach." She adds, "His transition into the media consultant role will be a seamless one." INDUSTRY UPDATES LOS ANGELES—A4 launches Custom Design Studio, a platform on the company's existing site that allows customers to decorate and order gar- ments online. Custom Design Studio lets users mix and match between four decoration methods, including screen printing, heat transfer, embroidery, and tackle twill. Orders made through Custom Design Studio receive an art proof. For more information, visit HAUPPAUGE, N.Y.—Royal Apparel launches new B2B and B2C websites that feature an enterprise resource planning (ERP) system. Enhancements include improved user experience, increased site speed, optimized images, advanced search features, and streamlined downloads. The new additions also include resource tools such as videos, interactive color cards, and edu- cational information on the company's Made in USA mission. To see the new website, visit PW Vantage Apparel (Avenel, New Jersey) announces the appointment of Marc Loeb to chief operating officer. Loeb's background includes multiple high- level positions in the apparel world. Before joining Vantage, Loeb served as CEO for global designer dress retailers and TheDress- Loeb's achievements as CEO include streamlining operational expenses, renegotiating domestic and international deals, and strengthening worldwide brand equity. "Marc has an impressive zest for the apparel industry and has been a proven leader in shaping the direction of companies—from boosting online sales processes to innovations in operational effi- ciencies," says Ira Neaman, CEO at Vantage. "Vantage led the in- dustry when it offered single-piece decoration services to distributors, and with Marc's vision, we'll be able to bring even more innovations to the market." Penn Emblem (Trevose, Penn.) announces the promotion of Tyler Joseph. Joseph takes on the new role of digital marketing manager. Joining the company in 2017 as a logistics coordinator, Penn Emblem credits Joseph with negotiating lower rates with freight partners for international and domestic shipments. The company also says Joseph played an integral role in a recent warehouse move from Philadelphia to Trevose, Pennsylvania. More recently, Joseph served as project manager for Penn Emblem's IT department, where he helped develop the company's Customer Relationship Management strategy. "Penn Emblem needs the right individual to lead our digital mar- keting initiatives to set us apart from the competition," says Rob Cholodofsky, director of IT at Penn Emblem. "I firmly believe Tyler is that person." In his new role as digital marketing manager, Joseph is responsible for developing and managing a combination of internal and external digital marketing and communication strategies for Penn Emblem. Cap America (Fredericktown, Mo.) names Curt Carr as the firm's new vice president of finance. In this position, Carr oversees central financial functions, including accounting, payroll, and risk management. Carr is a University of Missouri graduate and brings two decades of account- ing experience into this role. He reports to Cap America's CFO, James A. "Trae" Hastings III. Hastings states, "The diversity of Curt's experience in finance, accounting, and complex system conversions is very much in line with the needs of our grow- ing organization." PRINTWEAR PEOPLE Loeb Joseph Carr Burns Applebaum

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