December '19

For the Business of Apparel Decorating

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1 2 P R I N T W E A R D E C E M B E R 2 0 1 9 1 2 P R I N T W E A R D E C E M B E R 2 0 1 9 SCREEN PRINTING From Software to Substrate Lo n W i n t e r s A s you may or may not know, we enjoy some lake time. Yet, somehow, it's been nearly 30 years since our last extended family get together at the lake, and even back then we needed a T-shirt to commemorate the event because that's just what we do, even if we had barely been in business. For our shirt, at the time, we gathered references from bookshelves full of oversized cli- part three-ring binders, cut out some shapes on Rubylith with an Exacto, set some type with rub on Letra-Set all on a blue line layout for the camera-ready art, and, finally, using an enormous horizontal stat camera and contact frame shot a negative to the positive that we used to make the screen. We don't remember the screen details, probably a 110 exposed on a mercury vapor lamp and print technique? Based on the final result, we are not sure we had any real idea what we were doing. Pulling out this yellowed relic today reveals less than ideal print quality and, even worse, we misspelled Lake McConaughey. Fast forward to today and the family planned a get together at the Lake of the Ozarks in Missouri this past summer. Mom and Dad, all the siblings, and their families would be able to attend. An event shirt was definitely necessary. Since this was a personal project, we weren't beholden to client direction beyond the desire for an awesome print. It would be expected after all. So, why wouldn't we use the Netflix Original Series "Ozark" for reference for a visit to the "Redneck Riviera". Now, that sounds about our speed! You will note some A LOT HAS CHANGED IN 30 YEARS! Revisiting Reunion Shirts The template and inspiration for our updated T-shirt would be of an old rugged sign on the side of the road. (All im- ages courtesy the author)

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