December '19

For the Business of Apparel Decorating

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2 2 P R I N T W E A R D E C E M B E R 2 0 1 9 2 2 P R I N T W E A R D E C E M B E R 2 0 1 9 HEAT PRESS Pressing Matters J o s h & Z a c h E l l s w o r t h The Matrix HOW TO MAKE THE CORRECT CHOICE FOR HEAT PRINTING transfer product for the project in front of you. There are four key heat transfer prod- uct categories and the correct product is dependent on two very important factors that each project contains. Every proj- ect you quote has a design with a finite amount of colors that need printed and a finite number of units that need pro- duced. By splitting these two decisions up on a matrix, you see that there are quadrants where your project can fall. Let's dive in to see what these factors translate to. H ave you ever wondered if you made the wrong decision? I'm sure you've thought about things you've done or chosen not to do and wondered how things may have turned out if you would have decided a thing or two differently. I know I have. But it's usually the seemingly small decisions that can end up having the greatest impact on where you go in life. The decisions we attach extraordinary importance to and fret over tend to not have the impact we assume they will. One of the biggest decisions that a heat printing professional can make is what product to use when. It's a decision you have to make on almost a daily basis and it can mean the difference between a successful project with your client or emails and phone calls after the fact about how you didn't make the right decision. So, how do you decide which product to use when? How do you decide which heat transfer type is right for the job in front of you today? And what if you make the wrong decision? I find it's helpful to have a visual. When you can see the options in a simple format, it can make things so much clearer. Check out this matrix for how to choose the right heat The number of colors in a design and blanks needed will determine which type of transfer is best for any given job. (All images courtesy Stahls')

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