Printwear

December '19

For the Business of Apparel Decorating

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Welcome to the PRODUCT HIGHLIGHTS section where each month we offer you resources to enrich and expand your business with great services and products from our advertisers. >>> 2 0 1 9 D E C E M B E R P R I N T W E A R 2 5 PICK YOUR SQUARE If your design is one or two colors and your quantity is less than 25, you'll want to consider heat transfer vinyl as your ideal heat printing method. Why? Vinyl transfers are produced by cutting your design out of a roll. Once the design is cut, the excess vinyl is weeded away and then the transfer is ready for application onto your item. This weeding process means that you or the factory that's making the transfers must indi- vidually handle every transfer. You've probably seen this heat printing method used most for team sports orders because it's great for producing projects that require variable data. Since the transfers are produced from a roll and handled individually, you also want to keep your colors limited with this heat printing method because every color means another layer to weed and apply. If your design is one to three colors but your quantity is over 25 pieces, then it's time to consider screen-printed transfers as your ideal heat printing method. Screen-printed transfers are made exactly the way the name sounds. A manufacturer will go through the traditional screen-print process including emulsion, exposure, and ink mixing, and then screen printing the design onto a piece of release paper. This release paper is then shipped for application onto the selected item. Since the transfers are produced using traditional screen-printing methods, the higher the quantity, the better the price. You still should try to keep color count low when using this method because most manufacturers will price by color since a new screen is required for each color in your design. What about when you need more colors in a design? If your required quantity is lower than 50, consider digital transfers as your ideal heat printing method. Digital transfers share a lot of similarities to heat transfer vinyl with the way that they are produced but instead of just cutting the designs, they are produced on a machine that both prints and cuts the designs. That means a digital transfer won't be priced based on the number of colors in the design. Digital transfers are typically priced based on how many you need as well as the size of the design. Need more than 50 pieces in a design with four or more colors? Your ideal heat printing method is full-color screen printed transfers. This heat printing method is the best of both worlds for large full-color orders. You get the benefit of color without affecting price because of the digital portion of the production process and you also realize the benefit of decreased cost on higher quantities because these transfers are finished with the screen-print process. If you know the number of colors and quantity of designs, you can make the right heat printing decision for your project. There are several specific products and adhesive formulas in these four major categories as well as some special effect finishes, but these simple rules will get you started on the right track. PW Josh Ellsworth is the VP of sales, dealer channel for Stahls'. He deals in the sales and implementation of heat applied, apparel decorating systems with a core focus on customization. He has experience in mass customiza- tion for apparel; production, sales, marketing and business development with a background in social media marketing including videos, blog development, and social networking. He also delivers educational seminars at trade shows around the world and regularly contributes articles to trade publications, like Printwear magazine. Zach Ellsworth is the strategic product manager for Stahls'. In this role, Zach develops channels and partners for CADCUT (heat transfer vinyl) sales. Zach also deals with business development for the company, catalyzing the adoption of heat printing technology through education, consultation, and connecting the proverbial dots.

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