December '19

For the Business of Apparel Decorating

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2 8 P R I N T W E A R D E C E M B E R 2 0 1 9 A big trend in the industry and for brands is sustainability. Rather than focusing on a particular style or gar- ment, companies are drilling down deeper into how we produce clothes. How do we use less water? Forward thinkers are looking at how we reduce that footprint even more. This will be a key talking point as innovations in sustainability continue to emerge. Consumers are not necessarily will- ing to pay a lot more for a garment because it has an eco-message. But they'll be more loyal to brands and companies who are fol- lowing these practices. Neutral and natural colors are playing a bigger role. Gray heath- ers are still key players, but naturals are coming on strong, especially where there " Trend Watch A LOOK INTO THE FUTURE A L E X A N D R I A B R U C E Printwear asks the industry: What styles, colors, and apparel trends will remain and emerge in 2020? You don't want to miss this intel on what's to come next year! The new year brings heavyweight crew neck T- shirts that are softer and better-fitting. (Image cour- tesy Next Level Apparel)

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