December '19

For the Business of Apparel Decorating

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Page 31 of 68

In 2020, color will move into an era of gender-neu- trality. (Image courtesy Fruit of the Loom/JERZEES) is a larger eco-story behind the color. Some manufacturers are even embracing old dye techniques. Look for dyed natural and undyed natural, almost an ivory or cream color. You'll even see some styles with the neps and the nubs and the trash. It's true raw cotton just made into a T-shirt with very limited chemicals and dyes. Washes will continue to meet the need for uniqueness and softness, with garment washes, vintage washes, and tie-dyes. To the opposite end, you'll also see color- blocking with bright primary hues. Regarding fit, the trend is toward more relaxed and oversized, with a more gen- erous fit for both men and women. It's about comfort and not being restricted in any way, and it goes hand-in-hand with the trend toward gender-neutral sizing. This is especially true on the collegiate front. Embellishers should make sure their apparel offerings have extended sizes. It's not just for the plus-size consumer, but also for cus- tomers who want apparel that is sized up. Fitted, however, is not on its way out. Rather, oversized will become an additional 'silhouette,' so to speak, that we should be prepared to cover with larger sizes." — MARCUS DAVIS, PRODUCT DEVELOPMENT MANAGER, HANESBRANDS "The core basic will continue to provide a leadership role with color expansion driving the segment. Heathered colors continue to be a market leader, as well as many of the pastel color palettes. However, blacks, navies, charcoal, and reds are always (a market leader)! The ladies market continues to desire more styling within the basic category. The cropped hoodie continues to excite the 18–34-year-old market as well as versa- tile legging offerings." — GREG BROWN, CHIEF OPERATING OFFICER, CITADEL BRANDS "Fleece hoodies continue to be the perfect crossover of style and comfort, and with decoration, they become statements of support for your favor- ite brand, sports team, or worthy case. In 2020, this versatile style continues to evolve with more colorblocking, 2 0 1 9 D E C E M B E R P R I N T W E A R 2 9 COLOR SCHEME These are the colors industry experts have their eye on for 2020. Look out for various shades and hues. • BLACKS • REDS • BLUES • GRAYS • IVORIES • BROWNS • GREENS • YELLOWS • BIO-CAMO • NEUTRAL-TONED TIE-DYE • CRYSTAL TIE-DYE

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