Printwear

December '19

For the Business of Apparel Decorating

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2 0 1 9 D E C E M B E R P R I N T W E A R 3 1 you will have customers who saw something at retail and will ask you to reinterpret that technique for their brand, business, or cause." — JEANENE EDWARDS, VP MERCHANDISING AND MARKETING, FRUIT OF THE LOOM AND JERZEES "Headwear continues to be a must-have accessory for all seasons in 2020. The resurfacing trends will be the classic, re- laxed fit of the highly favored Dad Hat, the old school vintage feel of truckers, and pieces that incorporate sustainable fabrics. In headwear, you will see these options for eco-conscious, recycled, and sustainable fabrics. Headwear will have vintage-inspired pieces for all market seg- ments. Truckers with applications like a vintage dirty wash, leather patches, and cords. Relaxed five-panel caps are other options for this. You will also see vintage looks with trending heathered fabrics. The selection will be endless with the in- troduction of various colors, textures, and textiles." — PAOLA URENA, MERCHANDISE COORDINATOR, OTTO INTERNATIONAL "WGSN (Worth Global Style Network) has stated, 'Comfort is the new luxury.' That seems to be true as you see streetwear and athleisure come together in items such as joggers and hoodies that are made in un- Don't forget about sustain- ability! Forward-thinkers are looking to reduce their foot- print more and more. (Image courtesy HanesBrands) In the headwear category, eco-conscious options such as caps with recycled and sustainable fabrics will take the spotlight. Heath- er and vintage looks will also be popular in this category. (Images courtesy Otto In- ternational)

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