December '19

For the Business of Apparel Decorating

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2 0 1 9 D E C E M B E R P R I N T W E A R 3 3 THE EVENT for decorated apparel and so much more! Experience the lively exhibit hall, the classes taught by industry experts and the endless networking opportunities, all conveniently located near you! Learn More At: Santa Clara Feb. 7-8, 2020 TRAINING in the HALL Participants as of Nov. 2019 TRAINING STOP Irving Mar. 12-14, 2020 TRAINING STOP expectedly luxe fabrics and sold in lifestyle colors. 'Inactive wear' and 'studio-to-street' are terms that are gaining prominence. They refer to the prevailing expectation that most items in our wardrobes need to be both comfortable and professional at the same time. Workwear looks are also a big trend that will continue. Utilitarian, simple, and durable clothing is fashion- forward and also everyday wear for many. The more tethered to technology we be- come, the more there is an innate desire to be hands-on. Some people want to create things or do physical labor. Workwear sat- isfies this need to feel that we are connect- ed to a life that is more tactile and artisanal than many of us live on a daily basis. Keep an eye on blue as a color group. Everything from soft, washed indigo to in- tense digital cobalt blue has a place in our wardrobe. Important topics such as nature and weather are increasingly top of mind. As with all colors, there is a major trend toward dressing in one monochromatic color from head-to-toe, and that trend looks to continue into 2020. One ongoing trend that's here to stay is sustainable clothing. Sustainability in de- sign is not really considered a trend any- more. It's a way of life. Customers expect to understand where and how their products are made. A current trend that keeps evolv- ing in very interesting ways is tie-dye. Now tie-dye merges with patterns that look almost like camouflage. Look for terms like 'bio-camo' or 'crystal tie-dye' to come into play as nature becomes the muse for many product designs. Imperfect color blotches that look like colors dissolving one into another will make us question how to categorize what we are seeing." — VICKI OSTROM, TREND EDITOR, SANMAR "For 2020, look out for blanks that offer comfort and a great hand, with trending colors that evoke a relaxed, vintage feel. Think of colors that re- mind you of that favorite sun-faded T-shirt or sweatshirt you enjoyed for years, in mellow colors like dusty rose, shale blue, artichoke, and vintage gold. These hand-picked, unisex colors flatter the wearer and provide a great backdrop for embellishments. Look for styles that look and feel great on everyone—from women- specific French terry hoodies and joggers to a heavyweight 6.5-oz. T-shirt for men." — COURTNEY PHILLIPPS, MARKETING MANAGER, COTTON HERITAGE "There are some very interesting trends and few regular suspects that are soaring to even greater heights. One that comes to mind is the crop T. We believe the market for crops is still hot, especially the longer crop or Cali- crop. Also, we are getting a lot of requests for a heavier weight crew T that is softer than current offerings and fits properly. This is becoming the counterculture shirt of choice in key urban/skate and PPD mar- kets. The 4.4-oz. combed ring-spun is still a huge trend with the CVC 60/40 cotton/ poly blend experiencing an additional surge in popularity. For color story, I still see sun-washed color palettes as popular, as well as neutral colors like natural, oatmeal, sand, and cream. Vin- tage black and gray tones are also trending along with vintage silhouettes like ringers and the baseball T." — MARK SEYMOUR, CHIEF SALES OFFICER, NEXT LEVEL APPAREL PW

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