December '19

For the Business of Apparel Decorating

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5 4 P R I N T W E A R D E C E M B E R 2 0 1 9 DTG SPECIAL SECTION A re you expanding and want to add another decoration method? Do you have strong market push for full and mul- ticolor items on-demand? Then going digital is a logical next step to meeting today's quick-turn, on-demand market. But which equipment should you invest in for your business: direct-to-garment or printer/cutter? PRODUCT FOR THE PRINT The answer lies in your product mix. If you are a screen printer or embroiderer, ecommerce, or kiosk business, and your product mix is heavy on cotton garments, direct to-garment is a great choice. With the ability to print high detail and fades, direct-to-garment provides a super soft hand and a durable print. DTG printers can successfully print on 100% cotton, 90/10 cotton/poly- ester, 80/20 cotton/polyester, and even some 70/30 cotton/polyester blends. When you start to expand into active- If you are printing on cotton T-shirts, digital direct-to-substrate is a superior choice because of its ability to print high detail and fades. This method also ensures the shirt achieves the softest hand and a durable print. (All images courtesy of Stahls') DTG VS. PRINTER / CUTTER WHICH IS BEST FOR YOU? B R I A N P U R S E L

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