December '19

For the Business of Apparel Decorating

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D igital direct-to-garment may be the new kid on the block, but its fast speeds and photorealistic results make it a star player in the decorated apparel arsenal. For a better understanding of this changing mar- ket, Printwear surveyed our readers to get the details straight from those helping grow the platform. This survey was conducted through electronic mail via and complied with all CAN SPAM act laws and NBM's privacy policy, as found at Respondents were selected from the Printwear subscriber database. All survey recipients were provided the same version of the survey. A total of 288 responses were received, and no less than 139 responses were received on any one ques- tion. Some survey totals equal more than 100% because readers were asked to check all the categories that apply. We hope that these findings can help you better understand your business, as well as gain the confi- dence to branch out into the discipline if you've not yet taken the plunge. 5 8 P R I N T W E A R D E C E M B E R 2 0 1 9 DTG SPECIAL SECTION DIRECT FROM THE SOURCE D2 SURVEY RESULTS 43% of re- spondents report that sales of DTG prod- ucts have in- creased in the last 12 months. The most commonly used resources for product knowl- edge and education are (in descending order): • INDUSTRY PUBLICATIONS • TRADE SHOWS • MANUFACTURER WEBSITES/CATALOGS • FREE ONLINE VIDEOS/ TUTORIALS / YOUTUBE • ONLINE FORUMS • NEWSLETTERS • WEBINARS/WHITE PAPERS • TRADE ASSOCIATIONS 79% Of the 288 partici- pants in this survey, 79% said that they offer or plan to offer direct-to- substrate printing. The majority of respon- dents were at least 46 years old. Older than 55 38% 46 – 55 37% 36–45 18% 26–35 6% Under 25 1% 43%

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