December '19

For the Business of Apparel Decorating

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Page 61 of 68

The top five challenges of direct-to-substrate printing are: • COST • PRICE OF INKS • PRETREATMENT PROCESS / PRODUCTS / RESULTS • PRINTING ON DARK GARMENTS • WHITE INK D2 T-shirts account for the most revenue of direct-to-substrate printed soft goods, followed by athletic/ performance apparel. FACEBOOK is the top social media platform with 87% using the site for business purposes. Instagram (44%), Etsy (19%), Google+ (16%), and LinkedIn (16%) round out the top five. 2 0 1 9 D E C E M B E R P R I N T W E A R 5 9 62% of respon- dents with a website report that they saw an increase in sales in the last 12 months due to website activity. Likewise, 70% of social media users report an increase in sales due to their social media presence. The most common decora- tion method used by shops, other than DTG, is transfers/ heat-applied graphics. This is followed by embroidery, screen printing, and sublimation. 87% 44% 19% 16% 16% 51% of respondents reported that brand loyalty is important when purchasing direct-to-substrate printers. 51% 62% 70% 23% 23% of those that responded do not use social media for business. 45% 45% of respon- dents plan to purchase a di- rect-to-substrate printer primarily for soft substrates. DTG SPECIAL SECTION

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