Awards & Engraving

January '20

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W hat's hot right now in person- alized products? There's the obvious drinkware category: YETI tumblers, recyclable water bottles, colorful mugs, and more graced with monograms, family photos, and custom dates are all the rage. You would be hard pressed to find someone who doesn't at the very least have a mug with their name on it. What about personalized everyday-use products? Keychains with names engraved on them, bags with a team mascot embroi- dered on the flaps, and even USB drives with initials make the users feel like they own something special, something unique. But what about home décor products? More and more, people are searching for something beyond the traditional Welcome mat; homeowners want their family name on them. When you walk in the door, fami- lies proudly display monogrammed nap- kins, patterned dishware, reclaimed signs decorated with important dates, full-color picture frames with a favorite memory… the list goes on. It seems that these days, there are personalized products available for every room in the house. The question now stands, why aren't you, the awards and personalized products shop owner, offering these items for your By Cassie Green Breaking into the home décor market A the Comforts of Home 8 • A&E JANUARY 2020 Rustic wood that mimics the look of shiplap and weathered wood is currently popular. IMAGE COURTESY JOHNSON PLASTICS PLUS Personalized coasters are among the most popular items customers want for their homes. IMAGE COURTESY JDS INDUSTRIES

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