Awards & Engraving

January '20

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"We are not seeing any specific group that does not like these products," Mess- erschmidt points out. However, shop owners may notice that within certain demographics, different products will be more popular. "Where a young couple may go with bigger items, bolder designs, and brighter colors, more seasoned customers may lean toward smaller items and more earth-tone color palettes," he adds. "People who are searching for quality gifts with real meaning and a personal feel (buy these items)," Barrett says. She continues, pointing out one of the most important factors when it comes to per- sonalized home décor items: the perceived value. "Giving someone a beautiful, hand- crafted pewter piece complete with their monogram and date commemorating a special event has a significant impact versus giving an impersonal, mass-produced item," Barrett states. Because of this mass appeal, home décor items with that personal touch should be considered by the awards retailer, that is, if they aren't already part of the product lineup. "Chances are shops already have the equipment needed to personalize these items, such as a sublimation printer, laser, or toner heat-transfer printer, so there is a small learning curve when adding home décor items to your lineup," Privateer points out. "Home décor items can add a whole new revenue stream during the holidays and other times during the year." "If a retailer broadens their selection to include personalized home décor items, it demonstrates good out-of-the-box thinking," Barrett adds. Not only will this draw in new customers, but it will catch the eye of current customers, who might be buying these items elsewhere. Plus, they make a great complementary addition to awards and recognition prod- ucts. "Personalized décor fits in smoothly with awards and other commemoratives, so smoothly that once customers see them tied together in a well-planned display, they'll wonder where these offerings were when they shopped for their last round of awards," Barrett believes. 10 • A&E JANUARY 2020 • Coasters • Drinkware (including mugs, wine glasses, steins, etc.) • Wall décor • Pillows • Throws/blankets • Serving trays • Picture frames • D i n n e r wa re ( i n c l u d i n g plates, bowls, etc.) • Coat hangers/key hangers • Rustic/reclaimed décor IMAGE COURTESY LRI Popular Home Décor Products to Add to Your Lineup

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