Awards & Engraving

January '20

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customers — create samples that already have full-color monograms accompanied by popular patterns such as chevrons. Show them in multiple colors. Once a customer sees what can be done, they will go wild. Finally, don't be afraid to charge a pre- mium for these items. According to Barrett, that perceived value comes into play when pricing personalized home décor products. "They are unique, beautiful, and can be sen- timental to customers. These characteristics justify paying for a more premium item," she emphasizes. "You may be surprised at how well premium personalized décor items sell when both retailer and customer understand and appreciate their value." A&E JANUARY 2020 • a-e-mag.com 13 Put it into Practice! Check out this tutorial on sublimating a slate clock to get your wheels turning in the home décor market: http:// aemag.ly/slateclock. A serving tray suits one's personal style, and adding custom engraving creates a beautiful way to commemorate a special event in a person's life. IMAGE COURTESY SALISBURY INC. A&E

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