January '20

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JANUARY 2020 THE SHOP 25 With more than 300 ballots received, the winner was Specialty Automotive Treat- ments' Palisade. This exceptional build includes a Katzkin leather interior with a custom diamond design that was carried onto the dash and door panels. The black vinyl-wrapped roof, pillars and spoiler complement the two-tone accented emblems, while tinted windows and taillights and custom painted grille give the vehicle a sophisticated pres- ence that matches exotic imports six times the price. Finishing this project is a set of 22-inch Asanti custom wheels wrapped in Pirelli Scorpion tires over a set of custom MGP caliper covers. It's no wonder it caught the eyes of show-goers. The other two builds were tremendous as well. Auto Additions rolled out its RAV4 Stargazer Edition (profiled in the December 2019 issue of THE SHOP maga- zine, "Shoot for the Stars") with a modern blackout appearance and a unique take on a Starlight Headliner. The Gladiator Rubicon from Altered Garage stands tall with a 4.5-inch EVO suspension system lift allowing for 20-inch bronze Fuel wheels wrapped in 40-inch Maxxis tires. Rockslider power running boards offer easy access, and a custom graphics package with LLumar tint and Trim Illusion blackout package make it a definite head-turner. Bringing these types of package designs to potential dealership accounts requires a plan of attack. If there is a relationship already developed with a dealership, but packages have not been a focus, sug- gesting a simple design with a few popular products is a good starting point. Once this has proven successful, consider working your way up to more complex packages. Be sure to use these ideas to help spark package ideas of your own that you can sell to your customers. For more information about entering the SEMA PRO Cup Challenge, send an email to DINO PERFETTI is a 32-year veteran of the automotive after- market and current chairman of the SEMA PRO Council. He i s e n ga ge d w i t h s ev e r a l industr y professionals with visions of increasing the opportunities in bringing products to market through car deal- erships. Having joined Automotive Concepts in 2008, he is the sales manager, leading a team in customizing vehicles for over 250 dealerships throughout the Midwest. Contact him at Featured in last month's issue of THE SHOP, the 2019 Toyota RAV4 Stargazer Edition was created by Auto Additions in Columbus, Ohio. "It was decided that since smaller SUVs and CUVs are currently popular, that it would appeal to our target market. The idea was to create demand for a package in a newer niche," notes Josh Poulson of Auto Additions. FOR COMPLETE PRODUCT DETAILS PLEASE VISIT US AT FOR 2020 JEEP GLADIATOR!

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