THE SHOP

January '20

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50 THE SHOP JANUARY 2020 Have plenty of performance oils and fluids on-hand for customers looking for increased engine protection. (Photos courtesy Lucas Oil Products) The outside factor having the biggest effect on the Performance Oil & Fluid market is … … the economy has been a big help for the hot rod and performance industry. We have seen the performance market continue to grow over the past few years. The biggest misconception regarding Performance Oil & Fluid products is … … high zinc. There are a lot of oils claiming to have a high zinc content, but when you really look at what those levels are, there is quite a difference among them. Make sure you investigate what the levels are to be sure you are getting the best quality products. Here's a tip successful shops can use to increase sales of Performance Oil & Fluid products … … having the products available is very important. Most times the customer is coming into a shop to make a purchase. When the product they are looking for is not on the self and available for them, it ends up being a lost sales opportunity. VP RACING FUELS San Antonio, Texas Richard Glady National Sales Manager Lubricants Our hottest Performance Oil or Fluid product is … … Pro Grade Full Synthetic Racing Oil SAE 0W-20, 5W-30, 10W-40 and 15W-50. Its best features include … … multiple anti-wear additives; high levels of zinc and phosphorous anti-wear additives to protect flat tappet and roller cams; a unique friction modifier to reduce fluid-to-fluid friction and metal-to-fluid friction, lowering operating temperature and increasing torque and horsepower; and an aggressive detergent package to reduce deposits and minimize oxidation (oil thickening). The outside factor having the biggest effect on the Performance Oil & Fluid market is … … one major impact has been the reduc- tion of zinc and phosphorous in newer API motor oils forced by the government. The concern is that some leaky engines where the motor oil enters the exhaust system will cause the catalytic converter to fail due to phosphorous poisoning. The zinc and phosphorous reductions impacted both the racing and classic car segments, causing catastrophic failures, especially with flat tappet cams and those engines having significant valve spring pressures. The biggest misconception regarding Performance Oil & Fluid products is … … that all performance oils perform the same, and that you can use performance oils with high levels of zinc and phospho- rous in newer cars with catalytic converters. Here's a tip successful shops can use to increase sales of Performance Oil & Fluid products … … have a thorough understanding of the attributes of the performance oil or fluid and its application, and ask a knowledgeable manufacturer if you have any questions. CHAMPION OIL Clinton, Missouri Karl Dedolph Director of Performance and Racing Our hottest Performance Oil or Fluid product is … … full-synthetic racing oils. They are increasing in sales at a much larger rate than semi-synthetic race oils. With 10 race oils, our Champion 0W-30 and 15W-50 full-syn race oils are posting over 50% of all our wins. Its best features include … … increased performance with improved horsepower, torque, fuel economy and start- up, and less engine wear characteristics. The outside factor having the biggest effect on the Performance Oil & Fluid market is … … the next new specification and standard of motor oils effective May 1, 2020 is GF-6, which is designated by the International Lubricant Standardization Advisory Com- mittee or ILSAC. The organization worked for eight years on its development. There are two categories: GF-6A and GF-6B. The 6A is backward-compatible. That means that a GF-6 engine oil for a given SAE viscosity grade will also work for older engines that required previous standards like GF-5 and GF-4. In fact, it will offer added performance in the engine. GF-6B, however, is not backward-com- patible. It's specific to 0W-16 viscosity grades and should only be used in vehi- cles that recommend that type of engine oil. Typically, Toyota and Honda m o d e l s re c o m m e n d t h a t grade. Japanese OEMs have used 0W-16 oils for years, favoring it for Customers will turn to you as the expert, so be sure you fully understand the features and benefits of the performance oil and fluid lines your shop carries. (Photo courtesy VP Racing Fuels) Go with Flow the

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