Sign & Digital Graphics

January '20

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1 2 • J A N U A R Y 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer electronic digital signage. He was the editor for a number of imaging publications and websites. He can be reached at bschiffner@optonline.net. I nnovative developments in print and cut technologies have given sign shops a number of options to choose from when it comes to purchasing new equipment. These options include all-in-one printer/cutter units, roll printer to vinyl cutters as well as flatbed printer to flatbed cutter solutions. Adding the right printer and cutter system to your workflow requires a bit of research plus a thorough analysis of your production processes, from the materials being used to the types of applications you are currently pro- ducing as well as other new jobs that you would like to take on in the future. Advances in Equipment "Print and cut has been a major technique in most sign shops for years. Advances in media and inks has resulted in the horizontal expansion of this method from just traditional vinyl to more unique applications such as packaging and foil decals," says Mark Rugen, director of product marketing and education at Mutoh America, Phoenix, Arizona. "As printer technolo- gies advance along with media and inks, no doubt print and cut applica- tions will continue to rise in markets other than signage. In addition, the common trend in customizing and personalizing just about anything will result in further advancements in print and cut far into the future," he says. Rugen points out that printers and cutters are changing the digital finish- ing workflow. "Short-runs is the key phrase or term here. Digital finishing must accommodate the finishing of smaller runs of product. That being said, some printers, such as UV-LED, may actually have finishing inks, varnish that is used to coat the final product or parts of it. On the other hand, more traditional finishing such as laminates may have to be smaller in width since many print and cut applications are smaller in size as well. Finally, the cost of finishing is important and is influencing the development of simpler ways to finish a print and cut product." CUT Makg Decal Growler Yaguara Malta Soda was produced on the Roland TrueVIS VG2_540 printer-cutter. Image cour- tesy of Roland DGA. B Y B I L L S C H I F F N E R What to look for when in the market for a print and cut solution

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