Issue link: https://nbm.uberflip.com/i/1195749
Andy Stonehouse is a freelance writer based in Greeley, Colorado. F or customers who want the flexibility and all-day eyeball appeal of advertising on their vehicles but aren't quite ready to commit to a vinyl wrap or a permanent custom paint job, magnetic signage may provide the happy medium. Long-lasting, easy-to-print materials that largely use the equipment you already have on hand make magnetic signage an easy product to add to your repertoire. According to Stephen McLevey, North American sales manager for Arnold Magnetic Technologies and its Flexmag products, it's very simple to get started with magnetic signage. "In my opinion, you need four things: a wide-format inkjet printer, a cutting method—which can be as simple as a pair of scissors or a paper cutter—plus a roll of .030 magnets, such as Flexcoat- EZ. And customers." A wide array of directly printable magnetic signage substrates has indeed made the product very easy to use, so much so that several industry experts say you'll spend more time in direct marketing and sales efforts than it takes to turn them out. MAGNETIC ATTRACTION B Y A N D Y S T O N E H O U S E A wide array of directly printable magnetic signage substrates has made the product very easy to use. Image courtesy of Arnold Magnetic Technologies. Printable magnets add flexibility to a shop's offerings 5 0 • J A N U A R Y 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S