January '20

Issue link: https://nbm.uberflip.com/i/1195953

Contents of this Issue


Page 28 of 172

26 • RV PRO • January 2020 rv-pro.com RV O R I G I N A L E Q U I P M E N T Tops in Antennas S ometimes, there's nothing better than the original. Antop Antenna is an original name in the antenna world, having manufactured antennas for RVs, homes, and almost any other application, for more than 35 years. Carl Sampson, national sales manager for Antop, says the company enjoys a strong presence in the antenna market today. "We have two factories with over 1 million square feet and more than 2,000 skilled workers," says Sampson. "It was about five years ago we started manufacturing our own brand of antennas, instead of just doing OEM. The market was starting to change," he adds. "We could bring our own products in with fewer restrictions. We also noticed customers of satellite and cable TV start to cut the cord. In 2018, the pay TV industry lost more than 1 million subscribers for the first time in a quarter." Sampson says that when he refers to pay TV, he is referring to cable and satellite TV and less to subscription models like Netflix and Hulu. He says he sees subscription models as a way for people to "trim the cord." "Customers are cutting back from their 150 to 350 channels through pay TV and paring down to an over-the-air antenna, plus a subscription like Sling or Hulu," he says. The conditions were right, so Antop Antenna partnered with distributors to get their antennas in the hands of dealers, who could then sell them to their customers. The company manufac- tures antennas for RV OEMs and for the aftermarket. "When we started, we were doing a lot more selling directly to the end user. We were selling on websites directly like AntopUSA.com, Amazon and others, but then we were approached by both resellers and distributors who, as they saw installers and Antop Antennas offers a number of solutions that allow RVers to pick up TV and radio signals on the road. By Darian Armer Antop executives are shown with some of the company's antenna equipment at big box consumer electronics' retailer Fry's Electronics in Las Vegas. Pictured are (left to right): Richard Puckett, director of sales; Eric Liang, company president; and Magic Chen, director of brand marketing. PHOTOS COURTESY OF ANTOP ANTENNAS

Articles in this issue

Links on this page

view archives of RV PRO - January '20