RV PRO

January '20

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6 • RV PRO • January 2020 rv-pro.com ©2020 National Business Media, Inc., all rights reserved. RV PRO (USPS 024-712) is published monthly plus an extra issue in May by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020.; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years, $80; Three years, $108; Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds); Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to RV PRO, PO Box 460702, Escondido, CA 92046-0702. All items submitted to RV PRO become the sole property of RV PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in RV PRO. Opinions expressed in RV PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. DEPARTMENTS: Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Product Highlights . . . . . . . . . . . . . . . . . . . . . . 65 News of Note . . . . . . . . . . . . . . . . . . . . . . . . . . 158 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 In Case You Missed It . . . . . . . . . . . . . . . . . . . 160 ■ RV DEALERS: Hail Caesars! RVDA sees attendance rise and a number of new Expo exhibitors at its 2019 Convention/ Expo at its new Caesar's Palace venue. PAGE 34 ■ RV AFTERMARKET: Special Product Focus: P.O.P. & Packaging This month's special product focus features a collection of countertop displays and other point-of-purchase materials designed to help retailers sell a variety of RV products. PAGE 40 About The Cover: This month's cover highlights RV PRO's 2020 Guide to Recognized Industry Suppliers, which highlights more than 600 leading RV manufacturers, OE and aftermarket suppliers, distributors, and other service providers, including dealer management system operators, and F&I companies. ■ RV INSIGHTS: PRO Business Advice: RV Trader With RV shipments and sales slowing, RV Trader's Paige Bouma says it's imperative that dealers be aggressive in their marketing efforts and be open to other revenue sources, such as RV rentals. PAGE 56 PRO Business Advice: Vince DiCecco Seminar speaker and author Vince DiCecco offers strategies for dealing with troublesome employees in a tight labor market where employers would prefer to keep their personnel, if possible. PAGE 62 Simply posting your inventory online and hoping consumers will flock to your storefront won't be enough if the industry is headed into a down market. You need to stand out... in ways that other dealerships might not. Turn to page 56 for more insights.

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