February '20

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16 THE SHOP FEBRUARY 2020 because a leader is not hiding results and is willing to be open about progress. Leaders who lead with proof are also more open to initiative, because if someone finds a new technique to improve a process, the worth of their efforts is in the evidence. Lead Without Fear Fear is an element that destroys organiza- tions, initiatives and people. Teams that are afraid will not act, will not innovate and will not learn, because they are terrified of failure. Great leaders know that stasis, not action, is what organizations need to fear. Leaders work themselves and their teams through fear because success comes when fear of the unknown, fear of the competition and fear of failure are discarded, and the potential of success is embraced. In my days training in the U.S. Army, we were punished for being afraid and not taking decisive action. Leaders who live in fear of failure paralyze not only themselves, but their entire teams. Lead to Create A leader leads to create. The process of creation is aimed at solving problems for people, products and services. The creative process finds success in people, concepts, innovations and locations where others see only past failure, prospec- tive failure or a cloud of indecision. A focus on creation drives a leader to find problems, propose solutions and then enable those solutions to solve the problems. Most importantly, creativity is an action step that chooses resolute stages over per- fect analysis or ineffective activities that do not solve the problem. Lead to Change Change is made up of the activities an orga- nization undertakes as the critical factors in its environment transform over time. Every organization must change—and continue to change—to ensure it can continue to successfully execute its primary purpose. Leading to change is the process of aligning business purposes with new requirements, consumer demands, com- petitive factors, cost factors, employee talent and cultural issues to ensure that the organization can continue to success- fully execute its purpose. Lead Each Person Leadership is the process in which a person applies talents, techniques and skills to bring an organization toward a set of defined goals. Leadership is a group activity that must be undertaken with the styles, feelings and needs of individual team members in mind. Leaders must create an environment where all team members believe they are essential and valued participants in achieving the organization's goals. Always lead each person as an individual, according to their unique needs. Lead for Today No leader's position is guaranteed forever. Leaders need to lead for today, improve for today and makes others better for today. A focus on leading in the present forces a leader to be present for his or her team and the problems facing the organization. Leading for today also drives a leader to be an immediate problem solver, because they may not have another tomorrow to fix the problem. Focusing on today frees up leaders to enable, teach and drive their teams to reach what is possible now. Real leaders don't talk leadership. Real leaders do leadership. The best way for a leader to impact an organization is by adopting a humble approach, using proof to excite the team, leading without fear, leading to create something new, leading to change the orga- nization to create success, leading with a focus on each person's unique needs and leading with a focus on accomplishing improvements today. In the leadership club, deeds—not words—and actions—not maxims—are what drive a team forward to success. CHAD STORLIE is a retired U.S. Army Special Forces officer and an adjunct Professor of Mar- keting at Flagler College. He is a mid-level B2B marketing executive and a widely pub- lished author on leadership, business, military and technology topics. He can be reached at Chad.Storlie@CombatTo- Taking Charge of Your Organization A leader recognizes that others are essential to success. Every organization must change—and continue to change—to ensure it can continue to successfully execute its primary purpose.

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