THE SHOP

February '20

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FEBRUARY 2020 THE SHOP 47 Polyurethane-related sales … … understand the products and be able to explain their features and benefits. We have a More About Our Products section on our website that can help educate customers. Whiteline Performance Ontario, California Mitchel Yardley Technical Sales Our hottest Polyurethane product for 2020 is … … our Anti-Lift kit for 10th-gen Honda Civics. Its best features include … … additional caster benefits and anti-lift properties during acceleration. The target customer base for Polyure- thane products includes … … DIYer's and performance-oriented auto- motive enthusiasts interested in improving their vehicles' ride and handling charac- teristics. The outside factor currently having the biggest effect on the Polyurethane market is … … the incorrect notions that polyurethane rides very rough and that the perceived effort for installation outweighs the benefits of the product. Both are false. Here's a tip shops can use to increase Polyurethane-related sales … … explain to customers that all polyure- thane isn't made the same, and that the days of rough-riding poly bushings are gone, thanks to today's high-quality products. Daystar Products Phoenix Dallas Davis Marketing Manager Our hottest Polyurethane product for 2020 is … … along with our traditional polyurethane suspension components, we've introduced a unique interior product—Daystar's new Hands-Free Phone Grip is designed to be used with most smartphones with enough room for your case or cover. Conveniently, this phone grip fits directly in the cupholder. Its best features include … … made out of strong polyurethane, this phone grip will not chip or fade, and cleans up easily with just soap and water. The outside factor currently having the biggest effect on the Polyurethane market is … … overseas competition. Here's a tip shops can use to increase Polyurethane-related sales … … when replacing OE components such as tie rods, track bars, sway bars, body mounts, motor mounts or engine head studs (in the case of the Ford Super Duty), seize the opportunity to upgrade the cus- tomer to polyurethane instead of OE rubber at no additional labor cost. (Photos courtesy Daystar Products)

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