2020 Team Sales Report

For the Business of Apparel Decorating

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Page 3 of 23

4 | THE TEAM SALES REPORT 2020 REAL-TIME STATS Teams, names, and numbers all change at such a rapid frequency—we need to be able to execute and deliver within days, hours, and sometimes minutes in order to meet the expectation of the customer, consumer, or player. It wouldn't make sense to have an overabundance of stock in an unfavor- able player name, but the passion for sports comes from the unpredictable. That player could have an incredible post season, and their jersey could end up on every child's Christmas list. How do you execute some- thing you didn't expect? Plan for the unex- pected by having the materials and equip- ment ready to personalize on-demand at a rapid pace. This allows the decorator to replenish without losing revenue or getting into a backorder situation. Shops that have on-demand capabilities can also offer less popular players without getting into an overstock situation. They can market the ability to provide these jer- seys and produce them on an as-needed ba- sis. Again, they are no longer turning away profits or finding themselves in a situation with an overabundance of jerseys they can't be certain will sell. With the flexibility of producing fanwear and personalized pieces on-demand, fan- wear has evolved beyond a jersey or T-shirt. Everywhere you turn you can put a team logo, name, or mascot on anything from hats to drinkware. With e-commerce plat- ON- DEMAND SPORTS APPAREL On-demand capabilities allow decorators to adjust offerings based on real-time trends. Heat printing helps keep inventory down while still having the option to make last-minute accommodations.

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