Printwear

2020 Team Sales Report

For the Business of Apparel Decorating

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8 | THE TEAM SALES REPORT 2020 W ith continued growth in the ath- letic and sports uniform market, it is little wonder that this segment of the apparel business is booming. To enhance apparel with logos, motifs, badges, emblems, and other diverse decorative embel- lishments, the task for garment decorators can be complex because of diverse fabric and apparel finishes. One such garment embellishment that can meet the needs and standards of high-tech performance fabrics is the versatile heat transfer. With their unrivaled print definition, unlim- ited vibrant colors, stretch, and abrasion-resistant performance, heat transfers provide an excellent embellishment decoration for many fabric and garment specifics. Their adaptable "go-anywhere" characteris- tics make them an ideal choice for companies that demand a fast and cost-efficient way to embellish multiple apparel styles. With an array of garments needing to be customized with multiple embellished designs, the heat transfer is an effective choice as it eliminates time-sensitive problems that arise with direct printing methods. All athletic garments are constructed with wearer perfor- mance and comfort in mind. The type of fabric required for the garment will depend upon the intensity of the exercise and activity, therefore the heat transfer must be able to stretch and flex with the fabric and keep its original shape during rigorous exercise then afterwards during repeated wash cycles. Sports athletic fabrics are produced from high-perfor- mance materials unrivaled can exhibit high stretch elastic- ity, are breathable and create unhindered movement. The job of the heat transfer is to integrate with the physical and functional attributes of each garment so that both can ac- commodate the rigorous activity inherent with specialized attire. Athletic wear can be defined as activewear garments for a range of specific clothing worn for sport or physical exercise. This apparel must be able to withstand elevated amounts of stress and durability necessary to provide supe- rior performance. The fabric required for activewear needs characteristics such as stretch, flexibility, and long-term du- rability uniquely aligned to provide the wearer a comfort- able and focused experience. Whether for practical comfort Top: Transfers eliminate time-sensitivity issues. (All images courtesy Insta Graphics) Above: Activewear needs characteristics such as stretch, flex- ibility, and long-term durability. HEAT TRANSFERS & ATHLETIC C H R I S P LU C K APPAREL

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