February '20

For the Business of Apparel Decorating

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Page 26 of 68

2 4 P R I N T W E A R F E B R U A R Y 2 0 2 0 HEAT PRESS Pressing Matters J o s h & Z a c h E l l s w o r t h I like to look at things in black and white. This type of perspective makes decision making easier. I can choose black, or I can choose white. Maybe one is right, and one is wrong? Or polymer-coated one is left and one is right? Whatever the situation, black and white make it easy to see color and easy to distinguish. It's when you start adding color that things can get complicated. This is especially true for a garment decorating specialist. It's probably why over 65% of heat transfer materials sold are black and white. As soon as you add color, you add complex- ity. You add another roll of vinyl that you need to stock or another level to your price grid because you have to pay more for more colors. Color is the reason that certain decorating technologies exist. Take direct-to-garment print- ing, for example. It makes it possible to produce full-color designs in low quantities. That's something traditional screen printing couldn't accomplish in a cost-effective way. How can a heat printing specialist take the complexity out of color? There are three main types of heat transfer applications that will help you accomplish your goal of simplifying the full-color heat transfer demand. SUBLIMATION This chemical process of turning a solid into a gas and effectively skipping the liq- uid phase is a great full-color option for decorators looking to heat print on white or light polyester fabrics or polymer-coated hard goods. The four-color process ink is printed from an inkjet printer onto a special release paper and then heat applied at a high temperature (typically around 400 degrees F) for a long period of time (typically one minute or longer). This heat printing method is great for full-color designs with any amount of detail because the only thing that transfers as part Black and White AND FULL COLOR 2 4 P R I N T W E A R F E B R U A R Y 2 0 2 0

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