February '20

For the Business of Apparel Decorating

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2 0 2 0 F E B R U A R Y P R I N T W E A R 2 5 of your heat printing process is where you printed the ink. There's no cutting or weed- ing to worry about and the materials in the process are fairly inexpensive. This full-color printing method is not only used on a small scale for individual designs but also by large garment manu- facturers to produce full-color garments in what the industry calls "cut and sew" subli- mation. Manufacturers sublimate the fabric before it's cut and then sew it together to make the final product. The main limita- tion with sublimation is that it can only be applied to polyester garments and the lighter or whiter the item, the more accu- rate color reproduction you will get. Subli- mation ink is translucent, so as the garment you're applying to gets darker, the ink will become less and less visible. Hybrid screen-print transfers also provide the look and feel of traditional screen printing. Above: Screen-printed transfers are digitally printed designs backed with a screen print ink. This method is perfect for higher volume, full-col- or needs. Opposite: Heat transfers are a great method for creating full-color graphics while also removing some of the complexity of colors. (All images courtesy Stahls')

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