February '20

For the Business of Apparel Decorating

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2 0 2 0 F E B R U A R Y P R I N T W E A R 2 7 and weeding. Cutting and weeding around fine detail is possible but it will slow down your production process. If the detailed portions of your design are contained within the solid edges and aren't free-floating text, your design options are limitless. The technology used to produce this type of heat transfer is the same printing technology used to produce full-color signs, banners, and car wraps. The main limitation when choosing print and cut heat transfers for full-color is the level of detail that you can achieve on freestanding or free-floating portions of the designs. Unlike sublimation, the white base of the print and cut process gives you the ability to apply these transfers to any color fabric. SCREEN-PRINT TRANSFER This process, where a digitally printed design is backed with a screen print ink, is perfect for your higher volume, full-color needs. Sublimation and print and cut transfers are produced one at a time and require additional handling in the manufacturing process as quantities go up. Hybrid screen-print transfers give you a more cost-effective, full-color solution with quantities beginning around 20 pieces. This method is great for almost any type of design. Hybrid transfers can achieve great levels of detail while eliminating the need for you to cut and weed as part of the process. Your transfer manufacturer will need your artwork and the quantity you plan to order to produce great looking, full-color results. All you will have to do is receive your items and begin heat applying. Hybrid screen-print transfers also provide the look and feel of traditional screen printing so customers tend to gravitate towards this finish. They can typ- ically be applied in the same range as print and cut transfers. This application range makes it easy to apply to almost any fabric, especially heat-sensitive ones. One of the big benefits of producing full-color designs using any one of these four-color process methods is the ability for you to combine multiple full-color orders on the same production run. Since cyan, magenta, yellow, and black are being mixed to produce each design, every design can be different and can be printed together. While black and white circumstances make for easier decisions, full color is where the market is pushing. Make your life a little less complex and explore the heat transfer options available to you in a full-color world. PW Josh Ellsworth is the VP of sales, dealer channel for Stahls'. He deals in the sales and implementation of heat applied, apparel decorating systems with a core focus on customization. He has experience in mass customization for apparel; production, sales, marketing and business development with a background in social media marketing including videos, blog development, and social networking. He also delivers educational seminars at trade shows around the world and regularly contributes articles to trade publications, like Printwear magazine. Zach Ellsworth is the strategic product manager for Stahls'. In this role, Zach develops channels and partners for CADCUT (heat transfer vinyl) sales. Zach also deals with busi- ness development for the company, catalyzing the adoption of heat printing technology through education, consultation, and connecting the proverbial dots. Welcome to the PRODUCT HIGHLIGHTS section where each month we offer you resources to enrich and expand your business with great services and prod- ucts from our advertisers. S T . L O U I S | A T L A N T A | N A T I O N W I D E Blaze Your Own Path • Fully Modular Design • Cures Plastisol, DTG & Water-Based Inks • Expandable Heat Chamber • Fully Digital Control Conter 314.382.9300 |

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