February '20

For the Business of Apparel Decorating

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3 0 P R I N T W E A R F E B R U A R Y 2 0 2 0 e all have our routines. When we're feeling good, those rou- tines are our 'groove'. We like the groove. On the flip side, routines can also turn into a rut. No one likes the rut. Especially when it comes to selling. So, how do we keep our sales from falling flat? We go beyond the traditional corporate sale for a holistic, 'mind, body, and soul' ap- proach that incorporates new markets and the variety of placket shirt styling that's be- come popular with consumers. MIND As for the mind, the education sector presents numerous opportunities for branded apparel. While fleece and Ts may be the first things that come to mind when you think of cam- pus sales, staff uniforms, clubs, and alumni groups are good targets for placket shirt sales. Embroidered crests and mascots work nicely on the traditional cotton piqué, and you can also achieve varsity-inspired looks using laser appliqué patch decoration. Tip: If buying for younger groups, such as school bands or choirs, consider a higher quality shirt with a pass-along program. Ready to keep building on the list of new prospects? The construction industry is booming and shows no signs of slowing any- time soon. Think of all the service-related businesses needed to support building and maintaining these dwellings once they are finished: Design firms, cleaning companies, security teams, pest control, landscaping, and more. Looking professional and being iden- tifiable are critical to smaller businesses, and the home-laundering and low minimum of polo shirts is attractive. The transition of uniforms to casual crested apparel has made the polo shirt the official non-uniform, uniform and really opened the playing field for placket shirts. Be sure to consider sizing availability, color consistency, and washing instructions when shopping for polos that will be worn as part of an ongoing Placket shirts offer education cli- ents a polished but more casual offering, whether it be for teach- ers or student groups. (All images courtesy Vantage Apparel) BEYOND THE BOARDROOM SELLING PLACKETS BEYOND THE CORPORATE MARKET G I N A B A R R E C A

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