February '20

For the Business of Apparel Decorating

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Modern placket styl- ing combines pol- ished performance with a casual vibe. 2 0 2 0 F E B R U A R Y P R I N T W E A R 3 1 program. The ability to monogram, handle ordering, and drop ship small quantities di- rect to employees, are all value-added services that will help to close these types of programs. Tip: If wearing name badges, add place- ment dots for the pin under the logo to en- sure tags are worn straight and in a standard- ized location. BODY Moving along to the body, we get to the next big area of health and wellness. With every- one being more health-conscious and leading active lifestyles, athletic and athletic-inspired apparel is in high demand. According to, "Fitness is one of the biggest franchise industries and one that continues to grow year after year. From big-box gyms to boutique studios, there's something for everyone—including kids, who have a large number of sports and fitness franchises aimed at them." These facilities all require apparel for their employees that's comfortable and doesn't re- strict their ability to move. Performance po- los, instead of typical gym apparel, make it easier to separate staff from members. Fabric features including stretch, moisture-wicking, and anti-microbial properties are important characteristics for this market. No-collar golf shirts are the latest fashion must-have and of- fer a bridge between T-shirts and traditional polo shirts. Tip: Lighter-weight decoration methods including laser etching or heat transfers are good options for branding on sport fabrics. Consider decorating the back of a polo with "Follow the trainer" or the gym's tagline. At the other end of the movement spec- trum, when we're not on the top of our game, there's physical therapy groups, rehab centers, and a growing number of professionals deal- ing with an aging population including as- sisted-living facilities and home aides. Here, too, we find the importance of comfortable, easy-to-care-for and professional attire.

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