February '20

For the Business of Apparel Decorating

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Page 34 of 68

3 2 P R I N T W E A R F E B R U A R Y 2 0 2 0 Not quite ready for your back nine? Stay in the game with a good golf tournament. Compa- nies of all types and sizes host annual golf events for clients or outings for their associates. Even smaller organizations may hold golf outings for fundraisers. Participant gift packs and prizes are excellent opportunities for logo products, es- pecially apparel. Bigger tournaments will likely have staff and volunteers that require uniforms. Corporate clients may also sponsor different sporting events or tournaments throughout the year. Co-branded apparel is great for employees and clients that attend the event. Tip: Full-button or camp-style golf shirts are a trendy option for outdoor events and uniforms. SOUL A quick turn from golf green to going green, and we arrive at soul with a renewed interest in sustainable apparel. Today's eco-friendly shirts are premium quality, super comfortable, and make us feel good while doing our part to con- serve natural resources. Many brands even offer a charitable contribution that gives back to the community or the environment. Environmental advocates, green businesses, and anyone focused on the outdoors are a nat- ural fit for sustainable fashion, but don't stop there. The demand for eco-friendly polo shirts is growing as more companies look for ways to in- tegrate environmental and social issues into their business operations. Investing in sustainability not only helps to improve our planet, but it also positions a brand as a purpose-driven leader. Tip: Fast fashion doesn't work here. Stick to easy-care, high-quality basics with year-round appeal. By now, the secret to reaching new heights in placket shirt sales should be clear. Get out of the office and balance your days with new mind, body, and soul-satisfying experiences in placket shirts. PW Gina Barreca is the Marketing Director for Vantage Apparel. She joined the company, and the promotional industry, 25 years ago for a chance to combine her two favorite passions, marketing and fashion. Gina now oversees content creation for the company's digital and print media which covers eight brands and a dozen decoration techniques. Editor's Note: For more placket styles, turn to the showcase on page 59. Eco-conscious plackets made with premium, high-quality re- cycled polyester helps keep post- consumer plastic bottles out of land- fills and oceans.

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