February '20

For the Business of Apparel Decorating

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CONTENT ©2020 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Adver- tisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. FEATURES V O L U M E 3 3 | F E B R U A R Y 2 0 2 0 | N U M B E R 5 30 35 2 TEAM SALES REPORT 59 ON OUR COVER In the office or on the go, plackets, like these ones from Vantage Apparel, make dressing easy and stylish. For more placket styles, turn to page 59. 30 BEYOND THE BOARDROOM Gina Barreca explores how to sell plackets outside of the corporate market. 33 MAKE IT WORK Balance style and functionality with uniforms in this article by Shelley Widhalm. SPECIAL SECTION: THE PRINTWEAR LOOKBOOK Explore the latest styles offered by some of the top names in the wholesale apparel industry. 56 GROW YOUR BUSINESS WITH ASSISTANCE Learn about the pros and cons of leasing and financing equipment for business. SPECIAL DOUBLE ISSUE: THE 2020 TEAM SALES REPORT This SPECIAL REPORT gives decorators the play book for the team market. TURN TO PAGE 32! A special supplement to Printwear and A&E magazines SPORTS ON DEMAND! 2 Victoria Nardini explores the increasing importance of offering on-demand sports apparel. PERFORMANCE PRINTING 8 Learn about the advantages of pairing heat transfers with athletic apparel in this article by Chris Pluck. HIGH SCORE WITH SUBLIMATION 12 Paula Aven Gladych talks sublimation for the athletic market. LEARNING THE RANKS 18 Survey findings and results from the team sales market. GET IN THE GAME 21 Explore the newest apparel and decoration accessories for the team sales market in this product showcase. S P O N S O R E D S E C T I O N GET CURRENT WITH THE LATEST LOOKS FROM TOP INDUSTRY SUPPLIERS. We all have our routines. When we're feeling good, those routines are our 'groove'. We like the groove. On the flip side, routines can also turn into a rut. No one likes the rut. Especially when it comes to selling. G I N A B A R R E C A from Beyond the Boardroom, page 30 2 P R I N T W E A R F E B R U A R Y 2 0 2 0 F O R T H E B U S I N E S S O F A P P A R E L D E C O R A T I N G 4 FIRST OFF Fresh start 10 YOUR PERSONAL BUSINESS TRAINER The lost practice of performance evaluations 14 SOFTWARE TO SUBSTRATE The story of three wolves 18 STITCH SOLUTIONS Our job is to make them look good 20 ERICH'S EMBELLISHMENTS A software for everyone 24 PRESSING MATTERS Black and white 64 SHOP SNAPSHOT Keep LBC Fit DEPARTMENTS 6 BUSINESS WATCH Watching business 27 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 59 STYLE SHOWCASE: PLACKETS Placket styles 61 THE MARKETPLACE Classified ads 62 DATEBOOK Mark your calendar 63 GET INFO SYSTEM Advertiser index COLUMNS 24 35

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