Printwear

February '20

For the Business of Apparel Decorating

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4 P R I N T W E A R F E B R U A R Y 2 0 2 0 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL smarshall@nbm.com EXECUTIVE EDITOR CARLY HOLLMAN chollman@nbm.com ASSOCIATE EDITOR MICHAEL CLARK mclark@nbm.com DIGITAL CONTENT EDITOR ALEXANDRIA BRUCE abruce@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNER DAYNE PILLOW dpillow@nbm.com MEDIA CONSULTANT DESIREE DELFRARI ddelfrari@nbm.com MEDIA CONSULTANT RYAN APPLEBAUM rapplebaum@nbm.com SALES SUPPORT SYDNEY KOCHEVAR skochevar@nbm.com EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS DAN KANE MARK BAGLEY SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO kditallo@nbm.com EVENT SERVICES MANAGER JACKIE RAMSIER jramsier@nbm.com EVENT SERVICES COORDINATORS JOIE MARTIN jmartin@nbm.com EXHIBITOR TRAINING COORDINATOR ANTOINETTE VERNON avernon@nbm.com PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR. First Off C a r l y H o l l m a n QUICKLESSONS FROM THIS ISSUE WEBEXCLUSIVES WWW.PRINTWEARMAG.COM Learn how this textile foundation is offering $150,000 in scholarships: http://printwear.ly/aatcc2020 See how one company is eyeing plans for expansion in the Midwest: http://printwear.ly/da20 Find out how to determine when DTG printing is the best option: http://printwear.ly/dtg5 Use these tips to enhance your customer service: http://printwear.ly/csks A s we start to dream of Spring, there's plenty of fresh ideas for your business to prep for the impending longer days to come. Some fresh mate- rials to check out in this issue include: • Look Book (page 35) • The Team Sales Report (Starting at page 32) • Grow Your Business with Assistance (page 56) Fresh Start Team sports that have seen increased growth are baseball, football, soccer, basketball, and softball. ( PAGE 18 OF THE TEAM SALES REPORT ) Shop management software is useful to any decorator for the simple fact that having a system and focus- ing on the process improves every business. ( PAGE 20 ) Hybrid screen-print transfers provide the look and feel of traditional screen printing, so customers tend to gravitate towards this finish. ( PAGE 24 )

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