February '20

For the Business of Apparel Decorating

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4 P R I N T W E A R F E B R U A R Y 2 0 2 0 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL EXECUTIVE EDITOR CARLY HOLLMAN ASSOCIATE EDITOR MICHAEL CLARK DIGITAL CONTENT EDITOR ALEXANDRIA BRUCE ART DIRECTOR ERIK WOGEN GRAPHIC DESIGNER DAYNE PILLOW MEDIA CONSULTANT DESIREE DELFRARI MEDIA CONSULTANT RYAN APPLEBAUM SALES SUPPORT SYDNEY KOCHEVAR EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS DAN KANE MARK BAGLEY SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO EVENT SERVICES MANAGER JACKIE RAMSIER EVENT SERVICES COORDINATORS JOIE MARTIN EXHIBITOR TRAINING COORDINATOR ANTOINETTE VERNON PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR. First Off C a r l y H o l l m a n QUICKLESSONS FROM THIS ISSUE WEBEXCLUSIVES WWW.PRINTWEARMAG.COM Learn how this textile foundation is offering $150,000 in scholarships: See how one company is eyeing plans for expansion in the Midwest: Find out how to determine when DTG printing is the best option: Use these tips to enhance your customer service: A s we start to dream of Spring, there's plenty of fresh ideas for your business to prep for the impending longer days to come. Some fresh mate- rials to check out in this issue include: • Look Book (page 35) • The Team Sales Report (Starting at page 32) • Grow Your Business with Assistance (page 56) Fresh Start Team sports that have seen increased growth are baseball, football, soccer, basketball, and softball. ( PAGE 18 OF THE TEAM SALES REPORT ) Shop management software is useful to any decorator for the simple fact that having a system and focus- ing on the process improves every business. ( PAGE 20 ) Hybrid screen-print transfers provide the look and feel of traditional screen printing, so customers tend to gravitate towards this finish. ( PAGE 24 )

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