February '20

Issue link: https://nbm.uberflip.com/i/1203735

Contents of this Issue


Page 12 of 104

10 • RV PRO • February 2020 rv-pro.com RV M A N U FA C T U R E R S I n about a year's time, Elkhart, Ind.-based manufacturer East to West RV has bounded from being the 58th largest travel trailer manufacturer in North America to one of the Top 25 – with no signs of slowing down. The feat, as reported by Statistical Surveys, may come as a surprise to some RV industry observers, who second-guessed founder and RV neophyte Lisa Liegl Rees's credentials at the company's outset, or her business model stressing RV model simplification. However, there's no denying that the 38-year-old Rees is impacting the towables market in a notable way. When RV PRO first spoke with Rees in the summer of 2018, East to West was toiling in a leased facility on County Road 7 north of Elkhart and building five stick-and-tin Della Terra trailers a day. Since moving into a 400,000-square-foot complex on an 86-acre site across from the Elkhart Municipal Airport in November 2018, East to West's daily production has tripled to 15 units, mixed between its legacy Della Terra brand and the newer half-ton towable laminated Alta trailer, which debuted during last September's Elkhart Open House Week. Thanks to a steady stream of orders, East to West pro- duction workers were working five days a week through autumn. With a touch of pride in her voice, Rees notes that many competitors were working more limited hours during that same time period. And notably, East to West grew without some of the inducements that other OEMs have adopted to move orders. "We don't do volume discounts. We don't do show spe- cials," Rees says. "We're kind of unique in that aspect for a variety of reasons. Sometimes it hinders relationships with East to West East to West on Course for on Course for Growth Growth Forest River's newest division looks to increase its market share by focusing on quality control and expanding its product lineup. By Steve Bibler East to West's executive team are shown in front of a Della Terra trailer. Pictured are (left to right): Sales and Marketing Manager Lindsey Espiritu, Parts Service and Warranty Manager Kyle Hilliard, Brand Representative Natalie Naquin, co-General Manager Eric Sharp and Lisa Liegl Rees, founder and co-GM of the Forest River division. PHOTOS BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS

Articles in this issue

Links on this page

view archives of RV PRO - February '20